Campaign season is in full swing and politicians are courting voters harder than
R. Kelly at a middle school dance. Sorry, maybe that wasn’t the best comparison. Both Republicans and Democrats are doggedly vying to woo an important voting bloc- Latinos. The Census Bureau—in its first nationwide demographic tally from the 2010 headcount—said Thursday the U.S. Hispanic population surged 43%, rising to 50.5 million in 2010 from 35.3 million in 2000. Latinos now constitute 16% of the nation’s total population of 308.7 million.The Census Bureau has estimated that the non-Hispanic white population would drop to 50.8% of the total population by 2040—then drop to 46.3% by 2050. These numbers have candidates tripping over themselves in attempt to seem passionate about “Hispanic issues”. This problematic language and campaign approach is the reason I believe elected officials continue to do a poor job serving communities of color. To paint the Latino community as monolithic is folly. The voting patterns, key issues, wants, and desires among Latinos are as varied as Mitt Romney’s views on health care.