Adidas CANCELS ‘Shackle’ Shoe Design
Yesterday, we told you about the outcry concerning Adidas’ “shackle” sneaker design.
The design created an uproar, with many decrying it as racially insensitive and in poor taste.
Well Adidas clearly wants no parts of this kind of controversy. The company announced today that they are canceling plans to sell the controversial shoe.
In a written statement, the company apologized for offending anyone, but maintains that the shoe’s design was not intended to reference slavery.
“Though dismissing the criticism in a written statement by defending the sneaker’s designer, Jeremy Scott, as having a ‘quirky’ and ‘lighthearted’ style, Adidas nonetheless said Monday that it planned to cancel the shoe’s release.
‘The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,’ the statement said. ‘We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.’
One of Adidas’ most high-profile condemnations came from the Rev. Jesse Jackson.
‘The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive,’ Jackson said in a statement Monday, prior to Adidas’s decision to withdraw them from the marketplace.”
Are you satisfied with the Adidas company’s apology?
Was the shoe design simply “quirky” and “lighthearted,” or an attempt to commercialize slavery?
Sound off below!