It isn’t often that you see a professional white woman with fingerwaves.

But that’s exactly what you will see in Photographer Endia Beal’s latest work, “Can I Touch It?”

The young black creative took several middle-aged white women to a black salon and gave them a “black hairdo.”

From Slate:

Although photographer Endia Beal laughs freely while discussing “Can I Touch It?” the point of the series that she worked on this summer during a five-week residency with the Center for Photography at Woodstock isn’t about getting laughs. The rules were simple: After getting their new styles, the women had to agree to be photographed in a traditional corporate portrait, even if they weren’t happy with the result. 

Read more at Slate

Beal chose women who were in their 40s, aiming mostly for baby boomers. “I wanted people that had a certain idea of what you’re supposed to look like in the workplace, because it would be a challenge for them to understand what I experienced in that space.” she told Gawker.

With “Can I touch It?,” Beal hopes to foster a dialogue about self expression and the corporate environment.

Thoughts on the photos?

The project and its purpose?

Sound off below!