Cadillac came under fire after they became the latest company who looked to normalize the “alt-right” [read: Neo-Nazi] movement.
The car company primarily saw criticism on social media after a casting call was shared that requested “any and all real alt-right thinkers/believers.”
— gina young (@ohginayoung) December 10, 2016
“This is a beautifully artistic spot that is capturing all walks of life of America,” the casting call says, according to The Washington Post. “Standing together as a union. This is not meant to be offensive in anyway. Just a representation of all sides. Thank you.”
This request comes off as an oxymoron, to say the least. First of all, the “alt-right” is seeking the opposite of “representation of all sides,” as they seek to make the United States an all-white country because they feel it’s their inherited right to do so. Doubt you’ll come across “all walks of life of America” that way.
Cadillac looked to get ahead of the criticism by releasing a statement on their Facebook page condemning the casting call and later firing the employee they deemed responsible.
“Cadillac did not authorize or approve a casting notice for an ‘alt-right (neo-nazi)’ role in a commercial,” the company posted. “We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved.”
They later released a second apology clarifying just how this major of a slip-up could happen in the first place.
“The notice was drafted by an employee, who was immediately terminated for her actions,” a second statement said. “Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee’s actions.”
We were actually close to getting a commercial with Neo-nazis riding around telling us Cadillac’s are the car of the future. What would Ludacris have done?
Photo Credit: Wiki Commons