Dear black men,
That’s what the latest viral campaign is seeking to remind men of color of. The Your Life Matters campaign was created in response to the George Zimmerman verdict in July.
It’s goal is “to communicate to young black men that their lives have value, that they have a right to live and be free.”
“the YOUR LIFE MATTERS campaign is to communicate to young Black men that their lives have value, that they have a right to live, love, walk and be free and to inspire the changes in our society to insure this unalienable right…YOUR LIFE MATTERS will join together politicians, celebrities and influential men & women of faith with parents, brothers, sisters and teachers of all kinds to deliver a loud and unyielding message of support and commitment to young men of color.”
Getting involved with the campaign is simple. Participants can start by liking and sharing the campaign’s Facebook page.
Watch John Legend tell black men why their lives are valuable:
Thoughts on the campaign?
Sound off below!