NBA star Dwyane Wade has partnered with Hip Hop artist Lecrae and a group of activists on “This Is Fatherhood,” a campaign promoting the importance of fatherhood.

The campaign asks contestants to submit videos, songs, or essays that answer the question: “What does fatherhood mean to me?”

From Clutch Magazine:

“Fatherhood is a unique opportunity and privilege for a man to change the world through his investment in a child,” Lecrae told theGrio. “It is our chance to leave a legacy and an impact that will change lives.”

Wade has primary custody of his two sons, Zaire and Zion. The Miami Heat all-star also credits his father with shifting his focus to sports when he was sent to live with him as a pre-teen. He chronicles the importance of fathers as role models in his book, A Father First. Though Wade’s schedule is hectic, he was eager to join the “This is Fatherhood” campaign.

“When I was first [approached to become] involved with the initiative, I was humbled,” Wade told theGrio. “More than that, I was moved by the fact that one of the reasons President Obama was so passionate about this issue is that he grew up without his dad. He, too, has recognized that being a father is his most important role.”

The contest ends June 10th, when a panel will review the submissions.

Winners receive a cash prize, and a trip to Washington DC for a Father’s Day event.

Read more at Clutch Magazine

Kudos to D-Wade for involving himself in such a positive initiative!


Check out the This Is Fatherhood website HERE

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