First Lady Michelle Obama is slated to reveal a proposal Tuesday that would ban the promotion of junk food and sodas in schools.
The announcement comes as part of an event celebrating the 4-year anniversary of Obama’s “Let’s Move” health and wellness campaign.
“Our priority is supporting the health of kids and they shouldn’t be targeted for the marketing of junk foods and drinks,” Kass said.
Other munchies that would be banned under the plan: ads for Twinkies, Doritos, and other treats that don’t conform to the U.S. Department of Agriculture’s Smart Snacks in School guidelines. Those rules set limits on calories, sugar, and fat content in food sold to students at school.
Roughly 90 percent of marketing for junk foods in schools is related to sugary beverages.
Under the First Lady’s plan, Pepsi would be able to market its line of bottled water, but not its soda.
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