Cheerios released not one, but two awesome Super Bowl ads over the past two years featuring an interracial couple.

Despite the wave of backlash received by racists, yet another company has decided to model their advertising after Cheerios.

The latest Honeymaid commercial shows multiple families: gay, straight, interracial, punk rocker…and they all are enjoying the snack while doing regular activities that say a “traditional” family would.

Watch the commercial:

The commercial is part of the brand’s “This is Wholesome” campaign which celebrates families of diverse backgrounds.

Thoughts on the ad?

Sound off below!