“This is a cute car.”

Those were the tennis player’s opening words for a Superbowl commercial. Serena Williams is featured in the new MINI USA car commercial, which aired during the Superbowl.

The concept was based around athletes refusing labels to define them, as well as, the cars they drive.

Some other celebrities who were featured include Abby Wambach, Baseball Hall of Famer Randy Johnson, and actor Harvey Keitel.

The video ended with the quote below.

“This car doesn’t care what you call it.”

Watch the video below.

(Photo by Jack Thomas/Getty Images)

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