Honestly I never intend to write this song. My producer Religion, saw a post I put up about a extremely racist commercial from the pen company Uniball. He was so angry about it he made the beat which would later become “New Nat Turners“. He called me after he sent it and we discussed how we would approach the song . We talked about how a corporation in 2013 would put out a ad like that and how people in our community would be willing to play a part in our own degradation.
Later that night I saw Kanye trending on twitter and tuned in to SNL to catch the live performance on his new song, “New Slaves”. About 5 minutes later I sent out this tweet.
At the time I never intended this to be the beginning of a song, it was just how I felt. I expanded on those feeling when I wrote the blog entitled, “If We the New Slaves, When Are We Gonna Get Free?“. Two days after the tweet I had a show in NYC. When I got to New York, walking around in the rain, I started to follow up on the thoughts of that first tweet. 20 minutes later I had the first half of the song written.
I never approached the song like, “I’m gonna curse in this one!” I really never write without a beat. I just starting putting words together describing how I felt about society in general and the rap industry as a whole. When I started saying what I came up with to the beat Religion had just sent me, it fit perfectly so I kept writing.