It’s Jay Z’s 44th birthday today, and what do you give the man who has everything? A new diet! Hov announced that for his birthday this year, he and Beyonce plan to go vegan for the next 22 days.
“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!” Jay Z wrote, citing a theory of psychology that it takes someone 21 days to form or break a habit. “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought.”
Jay Z and Beyonce both have a very interesting connection to the number four. So naturally the star took the challenge as a good sign.
“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!” said Jay Z on his blog Life + Times.
Thoughts on Jay Z’s dietary change?
Will it inspire folks to go plant-based?