It’s Jay Z’s 44th birthday today, and what do you give the man who has everything? A new diet! Hov announced that for his birthday this year, he and Beyonce plan to go vegan for the next 22 days.

From Life+Times: 

“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!” Jay Z wrote, citing a theory of psychology that it takes someone 21 days to form or break a habit. “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought.”

Read more at Life+Times

Jay Z and Beyonce both have a very interesting connection to the number four. So naturally the star took the challenge as a good sign.

“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!” said Jay Z on his blog Life + Times.


Thoughts on Jay Z’s dietary change?

Will it inspire folks to go plant-based? 

Sound off below!