Jordan Brand Signs Maya Moore
Chris, O’Leary, SLAM | May 18, 2011
Maya Moore isn’t that much different from any other fresh-out-the-collegiate-box graduate. After kicking a lot of ass in college, she landed the job she’s best suited for. Then she signed an endorsement deal with Jordan Brand, becoming the brand’s first female basketball signee.
The first overall pick in the 2011 WNBA draft, Moore was the face of UConn demolishing teams for basically all of her four years at the school. The Huskies won back-to-back titles in 2009 and 2010, went 150-4 over four years and put together an NCAA record 90-game win streak. She was a two-time national player of the year, a three-time academic All-American and four-time All-American on the court. She was then grabbed by the Minnesota Lynx in the WNBA draft.
The move makes sense for JB, who has bumped up its production of women’s shoes in recent years. Whether Moore rocks the Jordan 2011, retro Jordans or hits the court in women’s versions of MJ’s shoes, having an on-court game changer in the most popular basketball sneaker in the world is a good move for the brand.
The WNBA pre-season gets underway tomorrow. (Read more)