Lupe Fiasco recently premiered a music video for his much talked about track “Bitch Bad.”

The video – rife with stark, symbolic imagery – perfectly underscores the track’s examination of  the impact of our cultural obsession with “positive” and “negative” uses of the word bitch.

Speaking with MTVNews, Lupe explained that his goal with “Bitch Bad” was simply to spark much needed conversation.

From MTV News:

“‘I just wanted to have a conversation. It was more to just put it out in the world and see what happens,’ Lu said of his song and the video which he premiered on Wednesday (August 22) on ‘RapFix Live,’ MTV Jams, mtvU, MTV Hits and

The Gil Green-directed clip helps to further Fiasco’s powerful mention on the song. On the track, which will appear on the upcoming Food & Liquor II, Lu tells parallel and separate stories of both a young boy and a young girl who are exposed to the word ‘bitch’ at a very young age. ‘Bitch bad, woman good, lady better,’ Lu spits on the song’s hook.

‘I think it’s something that’s very subtle — the idea of it, the ‘bad bitch’ — it’s very subtle but it definitely has some destructive elements to it,’ Lupe said. ‘It has some troubling elements to it. Especially when you look at who it’s being marketed towards. That’s why we put the children in the video.’

By the time the song and video reaches the third verse, the two youngsters are grown. One has a positive take on the term ‘bad bitch’ while the other has a more negative view. ‘Even if we don’t come to a definition about it, even if we don’t come to an agreement about it … it’s definitely something that I think we should talk about because it’s so prevalent in our culture right now,’ Lupe said.”


Check out Lupe Fiasco’s “Bitch Bad” video below:


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