Mountain Dew Pulls Tyler, The Creator Ad After Accusations of Racism
Tyler, the Creator teamed up with Mountain Dew, and …racism happened?
PepsiCo, which owns Mountain Dew, has pulled the ad.
In the 60-second spot developed by African-American rapper Tyler, the Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A talking goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman including, “Keep ya mouth shut.”
Now, the provocative commercial — which was never meant for TV — has been pulled.
The action comes just days after Hyundai pulled an ad parodying suicide and few weeks after McDonald’s yanked a regional subway poster that parodied depressed women. And it comes several weeks after Ford killed an ad in India that depicted sexy women tied up in the back of a Ford Figo.
Check out the video below:
What do you think? Is the ad racist?
Did it deserve to be pulled?
Sound off below!!!!