Tyler, the Creator teamed up with Mountain Dew, and …racism happened?


PepsiCo, which owns Mountain Dew, has pulled the ad.


In the 60-second spot developed by African-American rapper Tyler, the Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A talking goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman including, “Keep ya mouth shut.”


Now, the provocative commercial — which was never meant for TV — has been pulled.


The action comes just days after Hyundai pulled an ad parodying suicide and few weeks after McDonald’s yanked a regional subway poster that parodied depressed women. And it comes several weeks after Ford killed an ad in India that depicted sexy women tied up in the back of a Ford Figo.


Read more at USA Today.


Check out the video below:



What do you think? Is the ad racist?

Did it deserve to be pulled?

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