Yesterday, the Obama Reelection Campaign launched African Americans for Obama, the arm of their Operation Vote campaign that will specifically appeal to the Black community.

Other voting blocs to be targeted by Operation Vote are Jewish, Latino, LGBT, youth and older voters.

Specific strategies for  wooing and mobilizing the Black community will include engaging Black business leaders, students at HBCUs, and even barbershop and beauty salon owners!

From the Huffington Post:

“African Americans for Obama includes a number of programs geared toward the black community, including one to engage barbershop and beauty salon owners as ‘opinion leaders’ and volunteer recruiters in the community. Other initiatives will include programs to empower and engage black business leaders, civic organizations and students at historically black colleges and universities.

‘Our goal is to provide a platform for the community to get involved – we plan on stressing the importance of voter education and registration’ a campaign spokesperson said this morning.

Over the past few months, the campaign and the White House have made a stronger push to reconnect with the black community, after a long summer and fall during which critics lambasted the president for not doing enough to mend the wealth gap between blacks and whites or end the double-digit unemployment rates for African Americans.”

Read the rest of this article at


What do you think of the Obama Campaign’s strategies for appealing to Black voters?

Does he deserve your vote?

Sound off below!