In a recent interview, rapper Kendrick Lamar said he specifically wanted a dark-skinned young woman to play the female lead in his latest music video “Poetic Justice.”
He explained that the entertainment industry reinforces a preference for lighter skin, and that it was important to him that there be balance.
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick tells Miss Info. “It’s almost like a color blind industry where there’s only one type of appeal to the camera.“
“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like ‘you don’t ever see this tone of a woman in videos. ‘” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.“
Check out the music video for “Poetic Justice”:
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