Snoop Lion (formerly known as Snoop Dogg) has partnered with MTV and Jewelry For A Cause for a gun buyback program.
The three entities have collaborated on limited edition “MTV x Caliber” bracelets made in part from guns turned into buyback programs.
Sales from the bracelets will be donated to the Newark Police Department to help fund future buyback programs.
“This is such an important message we’re sharing,” Snoop Lion said in a statement issued by MTV. “It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently — too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.”
The program coincides with the release of Snoop’s new anti-violence music video “No Guns Allowed,” featuring Drake.
“My take on gun control is that the appropriate people should have them,” Snoop added. “I’ve come to realize that these guns are harmful in the wrong hands and they need to be in the right hands and they need to be removed from those who don’t know how to handle them.”
Check out Snoop Lion’s “No Guns Allowed” below:
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