Video: Cheerios releases well-received ad featuring white same-sex couple with black child


Cheerios Couple

A new Cheerios ad featuring a white same-sex couple with an adopted black child has received relatively positive reviews.

Over the past few years, General Mills has positioned itself as celebrators of diversity–especially when it comes to LGBT and interracial pride. The corporation has outwardly opposed Minnesota’s proposed gay marriage ban and has released ads featuring an interracial family in the past.

Despite previous ads that showed diverse families garnering negative feedback, the brand continues to advocate for representing all types of families. 

Honeymaid follows Cheerios’ lead: releases commercial featuring diverse non-traditional families


Cheerios released not one, but two awesome Super Bowl ads over the past two years featuring an interracial couple.

Despite the wave of backlash received by racists, yet another company has decided to model their advertising after Cheerios.

The latest Honeymaid commercial shows multiple families: gay, straight, interracial, punk rocker…and they all are enjoying the snack while doing regular activities that say a “traditional” family would.

Despite racist backlash from first ad, Cheerios releases Super Bowl ad featuring mixed-raced family


In the brand’s first-ever Super Bowl ad, Cheerios will feature a mixed-raced family. General Mills is portraying the same mixed-race family that drew criticism on its Youtube channel last May.

The first commercial, which featured a black father, white mother and biracial daughter, sparked such horrific comments that the manufacturer had to disable the comments. The clip garnered over 5 million views.

But it hasn’t stopped the brand from featuring the family. 

Cheerios Commercial Featuring Interracial Family Ignites Racist Backlash

Cheerios recently posted a new commercial on YouTube, featuring an interracial family.

The ad’s YouTube page was then inundated with negative, racist comments. So much so that Cheerios was forced to disable its comments section.

As Jorge Rivas points out; 45 years after Loving v. Virginia outlawed race-based marriage restrictions, “the bigotry (at least online) is still alive and thriving.”

‘Scandal’ Creator Shonda Rhimes Talks Race on Her Shows

A recent New York Times article features a discussion with Shonda Rhimes about her wildly successful ABC drama Scandal.

The show – which rakes in over 8 million viewers an episode – stars Kerry Washington as Olivia Pope, a D.C. crisis manager embroiled in a torrid affair with the President.

Its incredibly salacious, and made all the more scandalous because of an element rarely discussed on the show; race. Olivia Pope is black, and the President is white.

On the widely-held critique that the show is unrealistically colorblind, Rhimes has an interesting take on the subject.