The internet is ridiculous. The antics that people get up to for the sake of attention are ridiculous. Social media and the instant consumption of news has done wonders for this generation. It is also horrible in the sick, twisted way that it can turn any bit of news, good, bad and ugly into a marketing ploy for the next crop of internet superstars. We have unprecedented access to each other’s lives and people are digesting people whole, in life and apparently in death.

Until now, internet memes have been an innocent and ridiculous game of monkey see, monkey do. But this is different. This meme crosses a line.