Mountain Dew Pulls Tyler, The Creator Ad After Accusations of Racism

Tyler, the Creator teamed up with Mountain Dew, and …racism happened?


PepsiCo, which owns Mountain Dew, has pulled the ad.


In the 60-second spot developed by African-American rapper Tyler, the Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A talking goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman including, “Keep ya mouth shut.”

Hip Hop Needs More Goblins

Seven months ago you couldn’t tell me that Odd Future would achieve mainstream representation; I guessed that they were a group of outlaws that would manage their own channels. And here my predictions have been assassinated: while Earl is under a boarding school in Samoa, Tyler has won MTV’s Best New Artist and Frank Ocean is chillin’ on Kanye’s throne. Not even thinking about the success of Goblin and the cult of young adults that follow behind him, the pack’s front man Tyler the Creator has been blown by the whole situation. If Tyler is serious about the stuff he’s been saying lately this could be an artist that leaves the indie game quickly, but with a legendary grace.