Last Saturday night, Kreayshawn and the White Girl Mob played a sold-out gig in Hollywood. And according to Spin Magazine, it was an insane show.
“…the audience rushed the stage where they proceeded to completely freak out — bouncing, stripping, cooking, and flipping into the crowd — until the music was done and they were forced bodily from the limelight by the venue’s security. It was intensely electric.”
The next day, she hit the VMAs, where she was nominated (and a favorite) for the Best New Artist Award. She lost to like-minded and equally controversial Tyler, the Creator. Like Kreayshawn, Tyler and Odd Future rose to prominence through YouTube, blogs and social media, don’t fit in any radio format, and have sharply divided critics and fans.
A lot of people aren’t taking Kreayshawn and Odd Future seriously. And that’s understandable. When something comes along that is so alien to mainstream standards and tastes, it always gets dismissed.
But don’t be fooled. Their success is organic and real; not some record label’s scheme. The rise of artists like Odd Future and Kreayshawn (as well as Lil B and Waka Flocka Flame) is subversive to Hip Hop’s status quo. And it might end up being a big deal.