Instead of simply complaining about the beauty products sold in stores, sisters Halle and Brea Holmes took initiative and launched their own line!
According to Clutch Mag, their line – Dubbed Sweet Dream Girlz – made $25,000 in its first year, and $42,000 in 2012.
Though major stores have shied away from carrying their products; the Holmes sisters got creative once again, starting a network-marketing program that offers commissions to individuals for hosting Sweet Dream Girlz parties.
The young entrepreneurs—now 13 and 19—have been featured in USA Today, Tigerbeat, local television news, and various other media. They were invited to the 2012 Nickelodeon Kids Choice Awards where their products were featured in the swag bags. And they’ve made it to the final casting call for season 5 of ABC’s Shark Tank.
What’s next? The girls have already expanded their brand to tackle another shopping frustration: Why aren’t sweet, fun fashions like the ones Taylor Swift and Victoria Justice wear available in girls’ sizes 7-16? They designed and are now wholesaling a line of Sweet Dream Girlz apparel, sneakers, and accessories. They hired a sales rep with a showroom in the Atlanta apparel mart to raise awareness of their brand, and, says Halle, “We just finished the photo shoot for our spring 2014 line.”
Amazing. Big things are definitely in store for these young ladies!
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