From The Root:

Last week Drake pulled a Beyoncé and released new music without any promotion. Although the album didn’t chart as well as Beyoncé’s, If Youre Reading This Its Too Late (yes, he did not use apostrophes) was still a hit among Drake’s die-hard fans.

Including Richy Huck, who decided to permanently show how much of a Drake fan he is by tattooing the album’s name on the back of his neck.

The tattoo was done in the United Kingdom by tattoo artist Mike Bage. In an interview with the Huffington Post, Bage said it was Huck’s idea to get the tattoo—an idea he did not talk him out of because the customer is always right.

Read the entire story at The Root.

Photo: Instagram