He may act like it doesn’t bother him, but President* Trump’s taking it to heart how his CEO buddies are abandoning him in droves. Following his actions amid the Charlottesville tragedy, the CEOs of Merck, Walmart, Under Armour and Intel have all dropped out of Trump’s advisory councils. 

“As we watched the events and the response from President Trump over the weekend, we too felt that he missed a critical opportunity to help bring our country together by unequivocally rejecting the appalling actions of white supremacists,” Douglas McMillon, the Walmart C.E.O., wrote in a letter to employees.

“I resigned to call attention to the serious harm our divided political climate is causing to critical issues, including the serious need to address the decline of American manufacturing,”Brian Krzanich, CEO of Intel, wrote in a letter to his own employees. “Politics and political agendas have sidelined the important mission of rebuilding America’s manufacturing base.”

It should be noted that Trump already took a similar hit in February when Uber’s CEO, Travis Kalanick left the advisory board after being called out for aligning himself with a man with such a problematic and conflicting worldview.

Now that Trump’s doubled-down on his support of racists, white supremacists and downright domestic terrorists, the heartfelt letters should be pouring in from other CEOs who don’t want to risk losing public trust due to their allegiance to the president*.