Despite racist backlash from first ad, Cheerios releases Super Bowl ad featuring mixed-raced family
In the brand’s first-ever Super Bowl ad, Cheerios will feature a mixed-raced family. General Mills is portraying the same mixed-race family that drew criticism on its Youtube channel last May.
The first commercial, which featured a black father, white mother and biracial daughter, sparked such horrific comments that the manufacturer had to disable the comments. The clip garnered over 5 million views.
But it hasn’t stopped the brand from featuring the family.
Watch the clip:
In the new ad, the father uses pieces of the cereal to represent the members of the family. He explains that his daughter Gracie will soon have a baby brother. Her white pregnant mother looks on in a surprised fashion after Gracie responds that the family will also have a puppy.
Way to go Cheerios.
Sound off below!