Yesterday marked the first day of Kwanzaa, an annual 7-day celebration honoring African and American American heritage and culture, and the Republican National Committee wants you to know that they support the holiday.

In the committee’s first-ever commemoration of the holiday, RNC chairman Reince Priebus wrote that he wants “to extend my best wishes to all who are celebrating Kwanzaa.”

From HardHatters:

“For families coming together to mark the occasion, I hope it is a joyous time of celebration with loved ones–and a time of meaningful reflection ahead of the New Year.”

Read more at HardHatters

To many, the commemoration is nothing more than the political party’s latest ploy to win over black voters.

Roughly 39 million African Americans living in the US, and an estimated half a million celebrate Kwanzaa.

Thoughts on the RNC commemoration of Kwanzaa?

Did the Republican Party miss the mark with this one?

Sound off below!