Kenyan model Ajuma Nasenyana has spoken out against the practice of skin lightening and the damaging effects of a European standard of beauty.

The outspoken young women is even planning to release a line of beauty products specifically for black women.

From Clutch:

“‘It seems that the world is conspiring in preaching that there is something wrong with Kenyan ladies’ kinky hair and dark skin,’ Kenyan model Ajuma Nasenyana told the Daily Nation.

Nasenyana wonders why European skincare companies that push lightening creams are entering Kenya marketing the European standard of beauty.

‘Their leaflets are all about skin lightening, and they seem to be doing good business in Kenya. It just shocks me. It’s not OK for a Caucasian to tell us to lighten our skin,’ she said.”


How do we combat the corrosive influence of the European standard of beauty?

Why aren’t more high profile people speaking out on this issue?

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