PETA has faced criticism being tone-deaf on issues of race and their latest video does nothing to change that.

From Colorines:

People for the Ethical Treatment of Animals, or PETA, tweeted one of its videos* Tuesday that equates the American Kennel Club, the group that promotes the Westminster Dog Show, with the Ku Klux Klan.

By having a Klan member attend an American Kennel Club meeting, the PETA video—which has subtitles that misspell the white terrorist organization’s name as the “Ku Kluk Klan”—attempts, in a comedic way, to compare dog breeding with the Klan’s trademark white supremacy. While the ad doesn’t mention or depict the beating, castrating, hanging and burning of black people, the image of a Klan member in full regalia conjures up this violence.

Photo: Screenshot