The RNC is reportedly dropping $10 million to promote their brand of politics to minority voters.

After minorities gave overwhelming support to President Obama in last year’s election, the RNC is clearly trying to figure out where they went wrong.

Only time will tell if they can effectively sell their brand to Black, Hispanic, and Asian Americans.

From NewsOne:

“It will include hundreds of people — paid — across the country, from coast-to-coast, in Hispanic, African American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies, being a part of the community on an ongoing basis, paid for by the Republican National Committee, to make the case for our party and our candidates,” Priebus said.

That move was part of the recommendations included in a monthslong look at what went wrong in 2012. Priebus tapped a handful of respected party leaders to examine how the GOP could better talk with voters, raise money from donors and learn from Democrats’ tactics. Priebus also asked the group to examine how they could work with independent groups such as super political action committees.



Do you think the RNC can successfully sell their brand to minorities?

What would it take for you to vote Republican in 2016?

Sound off below!