African Americans rank #1 for social media site use
According to a new study by the Pew Research Center, African Americans are dominant users of social media sites.
29 percent of African Americans tweet, compared to 16 percent amount whites and Latinos respectively. 30 percent of blacks use LinkedIn, compared to 22 percent of whites and 13 percent of Latinos who use the site.
Chicago is a standout. In the Dec. 30 story, “African Americans Own the Twitter,” the Chicago Sun-Times’ GRID reports that black digital denizens in Chicago are 54 percent more likely to tweet and 53 percent more likely to use LinkedIn than all Chicago adults. That’s according to data GRID obtained from Scarborough, a national consumer analysis firm.
Researchers did not offer many reasons for why blacks used social media sites more than any other ethnic group.
Thoughts on the news?
Is this trend evidence of narrowing the digital divide?
Sound off below!