BYP 100 member is just one of the positions in society held by Luvvie Ajayi. She’s an award-winning blogger, digital strategist, activist and motivational speaker to name a few.
Ajayi is also the latest social media maven to grace the pages of Black Enterprise.
In 2009, Ajayi and her friend, Karyn Watkins, wanted to do something special around HIV/AIDS Awareness Day, and rather than share alarming statistics and facts as a way to get people to talk about how HIV/AIDS affects them, the dynamic duo sent an email asking 85 bloggers to display a “Rock the Red Pump” badge on their Websites to represent the strength and courage of women fighting HIV/AIDS.
In just one week, more than 100 bloggers joined the “Rock the Red Pump” social media campaign.
Now, the campaign has evolved into Red Pump Project. The nonprofit organization has a community of more than 10,000 followers, and raises awareness about HIV/AIDS prevention both online and offline.
Congratulations Luvvie! You are truly an inspiration.
Sound off below!