BYP 100 member is just one of the positions in society held by Luvvie Ajayi. She’s an award-winning blogger, digital strategist, activist and motivational speaker to name a few.

Ajayi is also the latest social media maven to grace the pages of Black Enterprise. 

From Black Enterprise: 

In 2009, Ajayi and her friend, Karyn Watkins, wanted to do something special around HIV/AIDS Awareness Day, and rather than share alarming statistics and facts as a way to get people to talk about how HIV/AIDS affects them, the dynamic duo sent an email asking 85 bloggers to display a “Rock the Red Pump” badge on their Websites to represent the strength and courage of women fighting HIV/AIDS.

Read more at Black Enterprise

In just one week, more than 100 bloggers joined the “Rock the Red Pump” social media campaign.

Now, the campaign has evolved into Red Pump ProjectThe nonprofit organization has a community of more than 10,000 followers, and raises awareness about HIV/AIDS prevention both online and offline.

Congratulations Luvvie! You are truly an inspiration. 

Sound off below!