A Change.org petition is calling for Target to remove an ad that they say disrespects “Annie” actress Quvenzhané Wallis.
The brand’s recent ads shows a white model despite Wallis being in the lead role.
Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasion young lady opposed to the star of the film- Quvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her…why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one! […]
Why do you feel that we are not enough to portray our beautiful images on your advertisements? If it is a multi-cultural issue, surely you could use her co-stars on some ads and Quvenzhané Wallis or another African American girl on others. Target, do you realize that African-American’s Buying Power Projected to be $1.1 Trillion By 2015 and as per Black Enterprise our group is the second largest racial minority in the country. Enough signatures will diminish your bottomline as it relate to sales.
Click here to view and sign the petition.
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