Some of our favorite sports stars are redirecting their passion on-the-court to major off-the-court issues.

Through a partnership between Everytown for Gun Safety, a gun safety advocacy group, and the NBA, basketball stars like Steph Curry, Chris Paul, and Carmelo Anthony, are working on an ad-campaign to bring awareness to gun violence and the stories of gun violence survivors.

The statistics regarding gun violence in the United States are sobering, to say the least. According to ShootingTracker.com, in 2015, there have been more mass shootings—defined as shootings that include at least four victims—than days in the year. The week immediately following the Thanksgiving holiday, there were two mass shootings: one at a Planned Parenthood facility in Colorado Springs, CO, and a second at a holiday party in San Bernadino, CA. Additionally, The Washington Post reported earlier this year that people are inadvertently getting shot by toddlers weekly.

The United States is unique in these respects, and much of it has to do with gun access. According to The Washington Post, Americans comprise little over 4 percent of the global population but own 42 percent of the world’s private firearms. Many have called for regulations, including President Barack Obama during increasingly exasperated addresses to the nation following a mass shooting that have become all too frequent.

Unfortunately, political standstills have hindered efforts to change access, particularly by evoking the second amendment’s right to bear arms.

The campaign ads will begin airing during the Christmas holiday.

Check out more of the campaign’s videos here.

Photo credit: Facebook/Steph Curry