There’s no doubt that this year’s award-winning films made an impact on street fashion, but one Oxford, New England store has raised quite a few eyebrows with their current display for 12 Years a Slave.
For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen’s film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.
Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket.
Backed by spindly branches and standing next to a plaque that shouts ‘NEW’, it wears a tag around its neck bearing the price of the recently-released DVD, suggesting the clothes themselves aren’t for sale, though the juxtaposition is a strange one nonetheless.
A picture of the display quickly went viral, after a shopper uploaded the photo to their Twitter account.
A spokesperson for Sainsbury’s said: “We can only apologise. It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place.”
Should we even get upset at this type of ignorance anymore?
Sound off below!