A national survey of more than 1,700 African American and Hispanic teens and young adults finds that the lives of today’s millennials of color are more complex than previously assumed.
The survey focused on identifying and finding solutions to health, educational and social disparities that present challenges for urban youth of color as they strive to achieve their goals. The study revealed that young millenials of color are affected by a range of internal and external forces.
- Worldview – How youth of color see themselves in the world and interact with it;
- Education – expectations and perception of quality of K-12 education, challenges to achievement, post-secondary aspirations;
- Lifestyle profile – stressors, spirituality and more;
- Intimate Relationships – views on relationships, sexuality, contraceptives and sources of information;
- Usage and preferences across the full spectrum of media channels, including social media and online choices;
- Money matters – financial literacy, saving for college and other goals, spending habits;
- Definitions of family, community, friends and intimate partners;
- Gender differences in achievement and behavior patterns among youth of color; and
- Goals, values, fears, morality and aspirations of today’s youth of color.
ICT3 is the latest in a series of incisive research projects created by MEE (Motivational Educational Entertainment) Productions Inc., a communications firm that reaches and influences hard-to-reach audiences.
ICT was also administered in 2002 and 2008, providing a long-term view of how the interests and needs of urban youth have evolved over more than a decade. Survey sponsors included The California Endowment, The Advancement Project, The United Negro College Fund and The National Campaign to Prevent Teen and Unplanned Pregnancy (NCPTUP).
It’s no surprise that the lives of millenials of color are more complex. How can we lighten the load?
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