Target refuses to apologize for racist ‘Annie’ ad
Major retail chain Target is refusing to apologize for releasing an ad promoting a clothing line for the film “Annie” starring Quvenzhané Wallis.
Target came under criticism for using white models to advertise the Annie-themed clothing line instead of children of color. The corporation released the following statement in response to the backlash.
Girls from a variety of backgrounds were featured within the campaign, reflecting that anyone can embody the spirit and character of Annie.
Target told media that Quvenzhané was set to play a bigger role in the campaign for the clothing line but things just didn’t pan out. “As for the involvement of Quvenzhane Wallis, we had conversations with her team about being in the campaign, but ultimately it did not come to fruition,” Target stated. “Fortunately, we had the pleasure of working with Ms. Wallis a number of times, including appearances at Target’s sales meeting in September and a launch event in New York City in November. We had a great experience working with Ms. Wallis and appreciate her efforts in promoting this collection.”
Scheduling conflicts are understandable. What isn’t is the fact that there was no black representation in a campaign tied to a movie starring a young black actress. Bad move and response Target.
What do you think? Racist or not racist?
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