Emmett Till’s Family Plan to Pressure Mountain Dew to End Endorsement Deal w/ Lil Wayne
The family of the late Emmett Till have not forgotten about an offensive Lil Wayne lyric invoking the Civil Rights martyr’s name.
And although the song – Future’s “Karate Chop” remix – has been pulled from airwaves, Wayne has yet to apologize.
So the Till family plans to pressure corporate sponsor Mountain Dew to drop their endorsement deal with the rapper.
Since, the rapper has not apologized, the Till family have told AllHipHop.com exclusively that they intend to pressure Lil Wayne’s sponsors, namely Mountain Dew.
Shortly, the Till Family are expected to make offensive moves forward to further address Wayne and Mountain Dew, a product of PepsiCo. A similar tactic by women’s group UltraViolet resulted in Reebok dropping Rick Ross from their campaign.
In case you’re unaware, the lyrics in question: “Pop a lot of pain pills / ‘Bout to put rims on my skateboard wheels / Beat that p—y up like Emmett Till / Yeah …”
Thoughts on the Lil Wayne – Emmett Till controversy?
Would you support a campaign pressuring Mountain Dew to drop their deal with Wayne?
Sound off below!