Cheerios Couple

A new Cheerios ad featuring a white same-sex couple with an adopted black child has received relatively positive reviews.

Over the past few years, General Mills has positioned itself as celebrators of diversity–especially when it comes to LGBT and interracial pride. The corporation has outwardly opposed Minnesota’s proposed gay marriage ban and has released ads featuring an interracial family in the past.

Despite previous ads that showed diverse families garnering negative feedback, the brand continues to advocate for representing all types of families. 

Watch the ad:

This particularly ad was made for audiences in Canada. Maybe because General Mills is still recovering from the racist fury that arose from a recent ad that featured an interracial couple. Either way, the ad promotes nothing but love, positivity and acceptance.

Way to go General Mills.

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