Interracial Couple Launches Website to Counter Cheerios Ad Backlash
In response to a well-publicized backlash against a Cheerios commercial featuring an interracial family, a interracial couple from Georgia has launched a website in support of the commercial and its intentions.
Called “We Are the 15 Percent,” the site features photos of mixed-race couples and families from across the country.
“We thought, instead of parsing through negative comments and making broad statements about race, why not just show America what we look like?” West told theGrio. “It was our offer of positive support for families like our own.”
Over 1,500 photos have been submitted since the site’s launch on June 5th – and West said that while some pictures are goofy and others are touching, they each represent the changing face of the American family.
“America is steeped in a complicated, often divisive, conversation about race. What we are saying with our site is that these families and couples have a place and they have a face,” she said.
Check out We Are the 15 Percent HERE